Milford company advertises the ‘bang’ in its insoles.
When Matt Arciuolo wants to show off his patented athletic insoles, he places it into a shoe, folds the shoe up with his hands and then releases it.
Onlookers can then watch the shoe launch from the ground to the ceiling or even through a basketball hoop as the founder of Milford-based VKTRY Gear proves his product can help athletes run faster and jump higher. “I knew the product worked,” Arciuolo said.
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